Marketing Plan

Marketing Plan

[Name of the Institute]

Outline

Red Bull Energy Drink

Red Bull is rich in in sparkling juice of apple, power of the organic aromatic plant, flavouring of cola from authentic spices and there are no artificial flavours involved in it.

Discussion

Red Bull energy drink aims to become the most recognized brand of drinks. In order to achieve long term growth, Red Bull energy drink is utilizing effective marketing strategies.

Market Analysis

The business of Energy drinks is at its peak. A number of players have entered into this market ranging from multinational chains.

Steady Growth in the QATAR Market for Energy Drinks

The market for the energy drinks in the Qatar witnessed a steady progress in the preceding years.

Competition Analysis

Although Red Bull energy drink is a longstanding leader in its market, Red Bull Energy is giving the privately held Austrian based company a run for its money.

Target Market

Energy drinks are still parting an emerging and developing sector of the beverage industry.

Advertising Objective

The primary objective, with regard to the Red Bull Energy advertising campaign, is to reposition the product in the mind of consumers in addition to creating a more effective brand image.

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Marketing Objectives

The main aim of the company is to employ a wide range of marketing communication tactics catering the target market.

Cost Effective Marketing

The cost effective marketing programs can be achieved through online marketing. We focus on increasing its presence on the online social media to expand market share.

Market Research

Market Research is the backbone of any Business.

Creative Strategy and Execution

Red Bull's previous marketing and advertising plans have relied almost exclusively on sponsorships with professional athletes in the extreme sports arena.

Factors that Lead the Company towards Success

The company's success will mainly deal with some instructive teachings regarding the creativity, as well as sustainability with the help of break through stratagem.

Resource Management

Since, resources are scarce the main focus of the company is to ensure the basic impression of (QM) Quality Management.

Development of the Budget

The company develops its budget, as well as plans it on the basis of the current trends.

Functional Tactics

Another main theme to highlight when starting a business is to identify the company's functional tactics.

Positioning of Red Bull Energy Drink

The Red Bull energy drink has not only attracted professional athletes but also young students, stewards, housewives and mom.

Opportunities Opened after the Marketing Campaign in the Local and International Market

Product and market expansion

Adoption of advanced technology

Brand Extension

New modes of distribution

Enter into a different market and catering diverse culture customers.

Diverse distribution techniques

Media Plan

One of the best forms of media to provide high reach and frequency is television.

Conclusion

The credit of Red Bull's success goes to the projection of its owners

Marketing Plan

Red Bull Energy Drink

Red Bull is rich in in sparkling juice of apple, power of the organic aromatic plant, flavouring of cola from authentic spices and there are no artificial flavours involved in it. The local energy drink of UK with the name of Red Bull has an irreplaceable assortment of Guarana from the Amazon. This is a natural tonic, which reinforces the human being's immune system. It also has Panax Ginseng which has ...