MARKETING PLAN

Marketing Plan

Marketing Plan

Introduction of the company

Evaguzy.com is an online business established in October 2010. A 30-year old mother of two wanted to start a business which she could run from her home in Exeter at a time convenient for her. Evaguzy.com sells eco-friendly bags with personalised messages printed on them. With very limited funds to invest in the business (£0-50/week), Eva's starting point was e-bay auctions where she first started selling her bags. Later, she changed the strategy and decided to have an online shop and company's own website. However, because of no funds to design the website she has designed one herself, but the website looks neither professional nor trustworthy. Evaguzy.com exists on Facebook and Twitter and this is at present the main source of promotion/advertising for the company.

Online Selling

Over 2 billion people access the internet on a daily basis and approximately just over 5 hundred million of them are Facebook users. The number of people following Twitter is in excess of 2 hundred million. It is important that businesses jump on this social media bandwagon and take full advantage of it.

Companies need to increase their online visibility and social media is the best resource for accomplishing this. In order to increase your business's ROI, you must expand your rankings and maximize your online presence.

It's recommended to build a new Facebook page in your company profile to promote the product. The design of the page should be attractive as well as informational so that visitors could be able to see it and at the same time, they could get all the detailed information about the products that are required to know. This will help customers to choosing one of the best products that are available in the market. The main advantage of online shop is that they can see the details of products by sitting in their homes or offices as per their convenience. They need not to go anywhere like physical shop.

On Facebook, customers can like your product as well as they can write review or comments about your products. If you offer excellent products according to customers' specific needs and requirements, most of your customer will give positive and impressive feedbacks about the product. This will help a merchant to make reputation in the market and ultimately, their selling of product will increase. Thus, any businessmen can increase their sales in a short span of time through Facebook.

How eBay's strategic capabilities might provide sustainable competitive advantage?

In order to gain the sustainable competitive advantage, eBay follows different strategies. These strategies are as followed:

Ebay has based its strategy on a simple basis: Buy and Sell. Its search speed attracted the audience. The company was the creator of the cyber-net material fluctuation.

Ebay offers Internet users a free registration to sell items. The individual must confirm a PIN number received via e-mail provided to enter their credit card number. After getting the code, this new user may publish an advertisement or to sell an object by defining a ...