MARKETING PLAN

Marketing Plan

Marketing Plan

Executive Summary

ECardMAX is a leading provider of web server software and scripts for marketing-savvy site builders. Our innovative software is user-friendly, flexible, affordable, and offers plenty of useful features that require minimum time investment. Take a look at our products and decide for ECardMAX that eCardMAX really is the maximum resource for software for e-cards, form mail, feedback forms, pictures, games and more. Enthusiastic visitors will come back again and again to create invitations, monitor event attendance status, send e-mail reminders to guests, check on birthday alerts, and more. So what are one waiting for? Create some excitement on ECardMAX site--order Online Invitation Service now. As a greeting card artist, one can work in any medium or style that one prefer - pastel or oil, abstract or impressionist, illustrator or photographer, sentimental or serious - somewhere out there is a company producing cards, calendars or wrapping papers in need of new designs. one don't need to be a writer or even have a writing partner to submit material - if the company likes ECardMAX work they'll buy it outright, or possibly assign one a writer. One can find the companies that look for greeting card artists in the annual publication Artists' Market. One can choose to submit ECardMAX works to the "big guys" where demand is bigger and more diverse, but where competition is fiercest.

Goals

Even with the growing threat of e-cards, the greeting card industry remains very strong. Industry estimates show that over 7.4 billion cards were sold to Americans last year; that breaks down to approximately 235 cards sold per second! The good news is -- about 1/3 of these cards are created by freelancers. If one has the talent for photography, painting, calligraphy, and writing, this may be the business for one. There are two ways to get into the greeting card design business: to freelance to the greeting card industry or to create ECardMAX own line of greeting cards.

Freelancing to the greeting card companies is the easiest (and cheapest way to go). As a freelance artist, one will submit ECardMAX works to a greeting card design company. The advantage of being a freelance artist is that one focus on the creation and design of the cards. The disadvantage is that one have to sell ECardMAX services to a company who may accept or reject one.

The primary reason any customer chooses to buy your products or services is because of effective marketing. The marketing process starts at the very beginning and continues forever! It begins with Product Development, ensuring that the product or service fills a need for potential customers, so they will want to buy it. The next step is pricing to ensure that the business will achieve profits from sales and that customers will perceive price to be less than their value of the benefits they receive. Effective Positioning allows potential customers easy interaction with the business to evaluate the product or service. The final step is Promotion, where the business communicates with ...