As group is targeting white collar professionals it should consider the environment. Price should be fixed according to the pays of the professionals, which will not as high so that they go for alternative, and not so low that they perceive it as a low quality product. Product should be endorsed by authentic people. Product should be. It should place in those areas where footstep of professionals are high. Product itself must be of high quality to attract the target market.
Segmentation
Yes, it is desirable for the company. As the product is for back injuries, and for ...