MARKETING MIX

Marketing Mix



Four P's of Marketing

The Role of the 4 P's

Marketing is the set of techniques that try to market the product or service to maximize profits or sale of a product. To achieve the main purpose of marketing, four P's plays a vital role. Its primary function is to satisfy the customer by which it intends to design the product, sets the correct pricing, choose distribution channels and adopts appropriate communication techniques. The marketing mix is a tool that is used by the marketers to implement marketing strategies and achieve their objectives (Elizabeth, 2009).

Product

The product is critical to ...