MARKETING MIX

Marketing Mix

Marketing Mix

Summary

Canon has also started a company with a small number of staff and cravings. Manufacturer of the camera and quickly became a global company at the global level, and now multimedia. However, the roots of our success remain unchanged: in the first years of enthusiasm and technical expertise, which collected more than 60 years. Canon will continue to use its technology to the benefit of people in their quest to achieve its goal of becoming the company by people all over the world loved her.

Introduction

Cannon Company is a company (Kabushiki Kaisha) was formed under the Commercial Code of Japan. Established law firm in Japan August 10, 1937 to produce and sell Japan's first 35mm format camera shutter, which was developed by his predecessor. Held optical resolution Research Laboratory in 1933. In the late 1950s, Canon entered the business of technology have been obtained using the camera and optical products development. With the successful introduction of the electronic calculator in 1964, and December continued to expand its operations which include machines and copy paper, fax machines and laser printers and bubble jet printers, computers, camcorders, digital cameras (Koichi 2009).

Canon, one of the imaging products and solutions to leading the digital home and office. Canon to promote its world-leading innovator in the field of digital imaging technology to come to pump No. 2 position of the patents registered in the United States, 2005 - behind IBM and vote for a negative 3 persons 2004. Canon honored research in the development of new technologies. And research centers are located in various countries, including France, Britain, Australia, Japan and the United States of America. The company operates in an environment that is very competitive. Process can be for your company by ensuring that new products coming to market soon, with the highest technical specifications and prices are competitive. Gun to recognize that a good strategy for information management is a key element in business success. (Koichi 2003)

Intensive documents e-mail and other documents currently in circulation in the case of A and this vast amount of information, skills and technology developed Canon Control, knowledge management and how to allow sharing across the organization and beyond. Has been used in Canon technology, understanding and system integration skills to help improve your processes to help them become more efficient, more productive and profitable.

December an important role in helping a wide range of non-corporate business and the development of better information management systems because of its reputation as a leader in the provision of information management systems. Also developed a range of appropriate solutions to market information and communication technology and education. Solutions have been designed for training information and communications technology to reduce costs and reduce administration time teacher, so as to enable them to perform their work on the real focus. The goal is to provide educational institutions with the corporate level, information technology and communications infrastructure that can not only meet the needs of the organization, but also ...