MARKETING MIX

Marketing Mix

Marketing Mix

Imagine two distinct basketball players with identical general ability levels. One of these players has mean abilities in all localities, while other contestant will not dribble, overtake, or fire, but is an outstanding rebounder. Which of these two players will have higher market value? In answer to this inquiry we chose outstanding rebounder, premier us to believe that possibly distinctiveness, per se, had market value.

Intrigued by this (imperfect) basketball analogy, we then inquired inquiry addressed in this research: granted two goods identical in all other values, which will have a higher market value, one with an average ...