Four Ps of Marketing Mix

Marketing mix of Porsche

Abstract

This paper focuses on the four Ps of one of the most upscale brands of automobile i.e. Porsche. Porsche has revamped its marketing mix during the late 90s and turned around a failing brand into the smallest independent car maker which is no small feat. The marketing mix strategies are discussed in this paper which gives us an idea of how successful brands are made and how they are placed at the heart of the target audience.

Motivating and Leading

Product

Porsche specializes in the making performance oriented sports car. The product is focused to provide ultimate ...