MARKETING MIX

Marketing Mix

Marketing Mix

Introduction

The main purpose of this paper is to act as the marketing executive and develop the marketing plan for a fashion company. The marketing plan is mainly based on the marketing mi of the fashion brand. The company which has been chosen for the purpose of conducting the marketing mix is Miu Miu Fashion Brand. Miu Miu is considered to be a very famous and successful fashion brand of women. The brand of Miu Miu is famous for selling the clothing accessories. The paper is mainly an analysis of marketing ix of Miu Miu. The concept of "marketing mix" was first enshrined in science in 1964 from Harvard Business School professor Neil Borden. Currently, the most common definition of the marketing mix is the one which characterizes it as a set of controllable factors, aimed at the creation of predictable and desired responses of a particular market segment. That is, those activities which are able to implement this or that company in order to promote their product on the market. Thus, the marketing mix is a very helpful tool that can be helpful for the development of marketing plan for Miu Miu fashion brand. The purpose of applying this analysis is to know the situation of the company and to develop a specific strategy posterior positioning. This strategy is also known as the "4Ps" given that Anglo originally known as: price (price), product (product), place (distribution) and promotion (promotion).

Evaluation of the Marketing Mix

Marketing mix is ??a set of practical measures to influence the market or the adaptation of the company to the market situation. In the marketing mix of Miu Miu includes everything that a company can use to influence the demand for their goods. The main purpose of developing a set is providing sustainable competitive advantages, gaining strong market positions. The complex consists of the following elements: product, price, distribution and promotion. The Company's marketing mix is in order to provide a competitive advantage, to achieve and maintain stability in the market, which is made possible only if the efficiency is the marketing mix "P". Marketers use a variety of tools to achieve the goals we have set through combination or mixture (mix). Therefore, we can define it as the selective use of different marketing variables to achieve business goals (Baker, 2000, p. 61). It was McCarthy who in the mid-twentieth century, the theory called the “four Ps” because it uses four variables, whose initials in English is starting with "p":

Product

Price

Place

Promotion

Product

One of the most important components of the Miu Miu's marketing mix is the Product, or the assortment policy. It depends on the direction of cash flow, evaluation and prognosis. The range may vary according to the three approaches: vertical, horizontal and complex. Range of vertical change of Miu Miu is the beginning of production, previously purchased from other manufacturers, as well as promoting it to their own distribution network. Horizontal change is expansion and entry into new markets in the framework of the existing ...