Marketing Mix

[Name of the Institute]

Marketing Mix

Introduction

The marketing mix is part of a tactical level of marketing, in which strategies are transformed into concrete programs for a company to come to market with a product satisfier of needs and / or desires, at an affordable price, with an appropriate message and a distribution system that places the product in the right place at the most opportune moment (Botha, Strydom, Brink, 2005).

Kotler and Armstrong define marketing mix as "the set of controllable tactical marketing tools that the company combines to produce a desired response in the target market. The marketing mix includes everything that the ...