MARKETING / MANAGEMENT - TOURISM

Industry Research

INTRODUCTION1

BODY OF THE REPORT2

Major Factors Affecting Strategic Direction2

Unique Selling Points4

W hotel by Starwood5

Pullman hotel by Accor6

CONCLUSION7

REFERENCES8

APPENDICES10

SWOT10

W hotel by Starwood10

Pullman hotel by Accor11

PESTLE11

Pullman hotel by Accor11

FIVE FORCES14

W hotel by Starwood14

Pullman hotel by Accor15

PRODUCT LIFE CYCLE15

W hotel by Starwood15

Pullman hotel by Accor16

Industry Research

Introduction

This report intends to discover two most important and well-known industries in the current time. It includes industry research related to tourism and hospitality industry. For this purpose, a number of tools and frameworks are employed to identify the major factors affecting their strategic direction. A couple of those aspects are also examined that drive or limit innovation in the companies selected from these industries. The companies selected and targeted include W hotel by Starwood and Pullman hotel by Accor. Ultimately, the report also suggests that which company will be the most successful in the future by using the data collected through different online websites, scholarly journals, and e-books.

Kusluvan, et.al (2010, pp. 173). Tourism and hospitality industry are the most exciting, diverse, important, and challenging in any geographical division of the globe. These industries offer career opportunities, which are unique and dynamic. Some of the significant contributors include tour operators, travel agents, cruise lines, airlines, government tourism commissions, hotel chains, regional tourism associations, and special events company. In this context, W hotels by Starwood hold a chain of luxury hotels owned by “Starwood hotels & Resorts worldwide.” The general target market of this hotel chain is adults and young generations. According to www.starwoodhotels.com, W hotels operate more than 50 hotels in 24 countries. Furthermore, it is intended to continue its expansion both internationally and domestically. W hotels mainly serve and focus in the field of hospitality. On the other hand, Pullman hotel by Accor is extremely close to attractions, such as, the British Museum and Regent's Park Pullman situated in London serves both tourists and business travellers. Pullman is a 4-star hotel, its contemporary and sleek throughout the structure and environment of the hotel. This hotel was entirely refurbished in 2012. The renovation mainly included introduction of new TVs, guest rooms' featured flat-screen, frees Wi-Fi. Also, rainfall showerheads that brought a touch class to the bathrooms (www.hotels.com).



Body of the Report

Tourism and hospitality industries are the fastest rising service industries all over the world. Both the industries are closely and directly related to each other. At times businesses in both the industries also directly depend on each other. For instance, when tourists and travellers visit different sites in the world for the purpose of fun, enjoyment, or any business task; they usually select hotel(s) to reside for a certain number of days. Some of the hotels in the UK provide hospitality services along with tourism, as well, such as, Pullman hotel by Accor. The services provided in hotels are heterogeneous, intangible, and perishable. Key attraction points in hotels include cultural diversity, smiles, excellent customer services, and peaceful environment. The industries of tourism and hospitality are deeply rooted in the UK's natural attractions and historical ...