MARKETING INTELLIGENCE

Marketing Intelligence



Executive Summary

Marketing Intelligence is the most effective process in order to get maximum market share by involving other individual, communities, and developing effective communication and information sharing system. It is one of the keys to ensure future sustainability of organization and to ensure success of organization. In the world of information technology, it is very difficult to manage maximum share of market. There are rapid technological changes, entering of new competitors offering low prices and various other threats. Therefore in order to maintain future stability, it is very essential to make better decision making by implementing better communication and information sharing process and attracting individuals. Hp is one of the leading organizations that use Social corporate strategies to be recognized in external environment and it has implemented excellent information sharing system in internal environment to ensure that decision making must be based on current market information.

Executive Summary1

Introduction3

resaerch Method And Procedures6

Data Analysis And Finding10

Discussion14

Conclusion and Recommendation20

Limitations20

Marketing Intelligence

INTRODUCTION

Marketing Intelligence

For the success of a company, it is very essential for the organizations to have complete marketing information. Marketing information can be collected from internal records, marketing intelligence, and marketing research (Frain, 1999, p.121). According to Puckett, “the marketing information system is composed of four subsystems: internal records, marketing intelligence, research, and analytical marketing.”(Puckett, 2012, p.46). This defines marketing intelligence as the process of collecting and gathering market information in order to know the correct situation of the organization in the market, and to gather existing potential customers for the product or services. It is also very essential in acquiring knowledge about the future market conditions, which is also very essential for the progress and sustainably of organization. The information gathered is then analyzed for the decision making and to identify the opportunities in the market. It also assists in determining strategies and planning for the future operations. It also assists in understanding the needs and demands of consumers. Market intelligence is an effective process to know complete market condition about the competitors, new trends in market, to reduce risks in the market, and to identify opportunities. Marketing intelligence is the key for the success of many leading organizations.

Brief History: Hewlett-Packard

Hewlett-Packard is an American multinational company for information technology. It provides both hardware and software products in the market. The company was founded by William "Bill" Redington Hewlett and Dave Packard, and emerged as world leading hardware company in computer technology. It offers products to every type of individual, from house hold personal use computers to professional devices and printers and become world's leading organization.

According to the data collected from the Gartner press release, Hp is the leading company in 2012

Retrieved from: http://www.gartner.com/newsroom/id/2301715

Retrieved from: http://www.gartner.com/newsroom/id/2301715

HP is based on collection of data and information from analysing market structure from a both internal and external environment. Hp involves various strategies in order to deal with competitors and to gain market advantage through market intelligence and corporate social marketing efforts. It involves various technologies such as indexing, search, and content integration services ...