MARKETING - HSBC UK RETAIL BANKING

Marketing - HSBC UK RETAIL BANKING

Abstract

The rationale of this paper is to observe the issues associated with the creation and improvement of service brands. It initially considers the increasing importance of the services sector in modern economies and how service organisations have challenged the traditional approach to business. By analysing the success and failure of brands in the financial services sector, the paper goes on to illustrate the major challenges associated with service branding. Then the paper outlines the differences between product and service branding and how the fast-moving retail banking brands approach to branding needs to be adjusted before being applied to the banking sector. Particular prominence is placed on the insubstantial nature of services and how problems linked to subtle offerings can be overcome. The paper then provides an analysis of the roles of marketing stratedies and customers in the delivery of the service and how these roles can be strategically designed to strengthen services brands.

Table of Contents

Group Introduction.....................................4

Critical analysis of the marketing mix.................5 Strategy formulation........................8

Strategy implementation.....................9

Synthetic Analysis ...................................12

Methodology Employed..................................14

Multiple-Case Study Design..................14

Qualitative Data............................16

Quantitative Data...........................17

Types of Quantitative Data..................18

Analysis of Findings..................................20

Recommendations.......................................23

References............................................25



Marketing - HSBC UK RETAIL BANKING

Group Introduction

The HSBC UK RETAIL BANKING Group, one of the world banking and ten groups of financial services, operates a global broadband smartphone that integrates diverse voice, fax and data needs of over 15 branches across 67 offices in 27 countries. The HSBC UK RETAIL BANKING Group's broadband networks (GWN) provides an integrated set of services that support the communications requirements of the main regional and local subsidiaries of HSBC UK RETAIL BANKING , including HongkongBank, Hang Seng Bank, James Capel, HSBC UK RETAIL BANKING Asset Management, British Bank Middle East and Marine Midland Bank. The Gwn employs a variety of different types of digital circuits of more than 30 national and international companies, including fractional T1/E1 services.

The use Gwn General DataComm Transport Management System (TMS) 3000 and Office Communications Manager (OCM) interface platforms for technology base. GDC products integration and management of each office of voice, fax and data applications. Each Group subsidiary has very different needs of telecommunications, HSBC UK RETAIL BANKING has integrated the use of a single family of products GDC. The HSBC UK RETAIL BANKING Group is considered one of the largest economic and banking in the international market. The Group has about 10,000 agencies in 83 countries and territories Refion Asia-Pacific, Europe, USA, Middle East and Africa and support to more than 130 million customers with assets of U.S. $ 2,354 million in December 2007. The HSBC UK RETAIL BANKING Group provides a wide range of financial services, ie staff of Financial Services, Consumer Finance, Commercial Banking, Corporate Investment Banking and Markets and Private Banking (David, 2001, p96).

SWOT analysis

The SWOT analysis sums up the good and bad points of HSBC UK RETAIL BANKING which contribute towards the impact of the global economy.

Strengths

*International Finance

Since HSBC UK RETAIL BANKING is an international company itself, it is well-qualified ...