Dissertation on Marketing
Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.
An Analysis Of Impact Of Internet Marketing On Consumer Buying Behaviour And Its Effects On Small And Medium-Sized Enterprises (Smes) In Lewisham, South-East London
An Analysis of Impact of Internet Marketing On Consumer Buying Behaviour and its Effects on Small and Medium-Sized Enterprises (SMEs) in Lewisham, South-East London By ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude ...- 14664 Words
- 65 Pages
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Relevance Of Brand Packaging To Coca Cola’s Marketing Strategy
Relevance of Brand Packaging to Coca Cola's Marketing Strategy By ACKNOWLEDGEMENT For this research, I would like to thank my family, my friends, my colleagues and my teachers for their trust and utmost support in making this research possible. I would like to thank my mentor for his unlimited guidance in this ...- 14853 Words
- 66 Pages
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Influence Of Greenwash Marketing Strategies On Luxury Car Markets
Influence of Greenwash Marketing Strategies on Luxury Car Markets By ACKNOWLEDGEMENT I would first like to express my gratitude for my research supervisor, colleagues, peers and family whose immense and constant support has been a source of continuous guidance and inspiration. DECLARATION I [type your full first names & surname here], declare that ...- 11726 Words
- 52 Pages
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Customer Buyer Behavior Regarding Luxury Goods In Peter Jones
Customer Buyer Behavior Regarding Luxury Goods in Peter Jones By ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. ...- 14551 Words
- 64 Pages
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How Do Businesses Use Social Media In Their B2c Marketing?
How do businesses use social media in their B2C marketing? TABLE OF CONTENTS SOCIAL MEDIA1 Section 11 1.1 Introduction1 1.2 Rationale1 1.3 Research questions2 Section 23 2.1 Social media3 2.2 Social media advertising4 2.3 Importance7 2.4 Benefits8 2.4.1 Branding9 2.4.2 Reputation management9 2.4.3 Customer service and feedback10 2.4.4 Lead generation12 2.4.5 Educational asset12 2.4.5 Competitive analysis12 2.5 Kotler and Armstrongs theory13 2.6 Social Media Usage among Consumers14 2.7 Social media ...- 5335 Words
- 23 Pages
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An Investigation Into The Importance Of Brand Loyalty In The Mobile Phone Sector
An Investigation into The Importance Of Brand Loyalty In The Mobile Phone Sector By TABLE OF CONTENTS CHAPTER 2: LITERATURE REVIEW1 Introduction1 Brand Defined1 Branding Strategies2 Brand loyalty2 Brand Awareness in Mobile phone Sector in UK3 Mobile phone and Perceived Quality3 Group of Associations3 Brand Consistency3 Case: Apple Inc.4 CHAPTER 3: METHODOLOGY6 Research Design6 Data Collection and Analysis7 Selection of Participants7 Instrument8 Likert Scale8 Ethical Concerns9 Reliability and Validity9 Limitations of ...- 2744 Words
- 12 Pages
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An Investigation Into The Importance Of Brand Loyalty In The Mobile Phone Sector
An Investigation into the Importance of Brand Loyalty in the Mobile Phone Sector by TABLE OF CONTENTS METHODOLOGY1 Classification of research methods1 Multi-method studies2 Mixed method studies2 Steps in mixed methodology2 Strength and weakness of the mixed research:3 Strengths3 Weaknesses4 Literature Search4 Confidentiality4 Reliability5 Credibility5 Research Validity5 Ethical Considerations6 DATA ANALYSIS AND DISCUSSION8 Discussion13 Empirical Studies Relating to Branding and Purchase Decision14 Brand strength15 Cost-oriented brand valuation16 Income Value-oriented brand valuation17 Price premium-oriented ...- 5402 Words
- 24 Pages
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Entrepreneurship In Restaurant Business, Marketing Strategy
Entrepreneurship in Restaurant Business, Marketing Strategy By ACKNOWLEDGEMENT I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration. DECLARATION I [type your full first names & surname here], declare that the following dissertation/thesis ...- 5213 Words
- 23 Pages
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Consumer Attitude Towards New And Improved Skincare Products: Comparative Analysis Between India And Singapore
Consumer Attitude towards New and Improved Skincare Products: Comparative Analysis between India and Singapore By ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I [type your full first names and surname here], declare that ...- 16012 Words
- 71 Pages
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How Do Content Providers Perceive Advantages And Disadvantages Of Affiliate Marketing In Comparison With Other Forms Of Online Advertising?
How do content providers perceive advantages and disadvantages of affiliate marketing in comparison with other forms of online advertising? by TABLE OF CONTENTS CHAPTER # 1: INTRODUCTION1 Background of the Study1 Organisation background3 Rationale for the chosen topic5 Statement of the problem7 Aims and objectives of the study11 Research Questions/Hypothesis11 Significant of the study11 Limitation of the study12 Structure of the dissertation13 CHAPTER ...- 6645 Words
- 29 Pages
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