Marketing Communication

Marketing Communication

Introduction

There is a great role of effective marketing communication in the field of marketing. Different researchers have emphasized on providing the effective communication so that the effective marketing could be assured. As per the different analysts, effective communication plays a key role in the success of marketing. The marketers should be aware of the different ways and strategies that provide the effective communication. Therefore, it is evident that the marketing communication plays a key role in the marketing management. The main aim of this paper is to review and email on the basis of effective communication and identify the lacking of effective communication in the email.

Identification of Communication Problems in Email

Writing an effective email is a difficult task. It is necessary that the writer should be aware of different ways through which the effective email could be written. For an effective email writing it is necessary that the email writer should be aware of the effective communication principles. The effective communication essence is missing in this email. This email is written in a very straightforward manner and there is no inclusion of the courtesy in it. For an effective email it is necessary that the subject line should be clear. The subject line is the main factor that grabs the attention of the readers. Therefore, it is very essential that the subject line should be clearly defined. In this email, the subject line provided is not effective one. The subject line is just the retirement party in this email (Faust 2000). However, there is a great need that the subject line could have been an effective one so that it could easily grab the attention of the readers. The subject line is mainly associated to reflect the main theme of the email. However, it is not evident from the subject line of this email that what is the theme of this email. Therefore, the inappropriate subject line is the main lacking of effective communication in this email. Another lacking of the email is that it is comprised of several points. However, for an effective email it is necessary that it should communicate one essential point at one time. As per the rules of effective email writing it is necessary that one purpose should be used in one email. In case of discussing different purposes, it is necessary that different emails should be written for different purposes. However, in this email the different issues have been communicated which is another lacking of this email. Thus, it can be said that this email is not written in an appropriate manner and does not reflect the effective points of communication. The response needed against the email should be properly specified in an email so that the reader should be aware of the requirement of the email (Ury, 2007). The emails should include the call of action in it which represents that email is effectively written. The call of action is present in this email but it is not evident that what ...