MARKETING COMMUNICATION

Role of Marketing Communication in the Promotion of Cosmetics



MKT4009

Dissertation

Proposal Form

This Form will be submitted electronically on submit.ac.uk and sent as an attachment to your supervisor's e-mail address.

Name:

Rajaa Zaghmout

Student Number

M00387049

Middlesex E-mail address

Zr080@live.mdx.ac.uk

Home e-mail address

raja_zaghmout@hotmail.com

Working title of your dissertation (subject to change)

Role of Marketing Communication in the Promotion of Cosmetics

Information gathered to research topic:

In order to conduct the research the major focus will be on primary data due to its reliability and the fact that it is first hand. In order to collect the first hand data questionnaires will be distributed to the selected audience. The reason behind choosing questionnaires is that they are the most reliable form of gathering responses from the respondent and assist a researcher in identifying patterns, develop explanations & test hypotheses. Questionnaires are even convenient for the respondents to answer a query, as they do not consume much of their time in giving a response. Questionnaires as a method of gathering data is helpful in a way that the research is focused on responses gathered from the consumers of cosmetics in Dubai. Questionnaires will comprise of semi-structured questions that will be easy for the respondents to response. As far as the sample size is concerned, there will be 50 participants who will be given the survey to respond back. These 50 participants will provide responses upon their consumption and knowledge on the available cosmetics in Dubai. Furthermore, these 50 participants will choose randomly to take responses based upon the real facts. This sample size is adequate to provide information about the perceptions of the overall population size.

The information gathered through the questionnaires will help the researcher in the decision making process and in drawing some recommended conclusions over the research report.

Literature Review: Identify what research has been done and your choice of topic. Quote the references, the work done, the gaps not researched and how you will develop the research question from these gaps.

Analyzing the Literature available over the topic of consumer behavior helps in identifying brand awareness and consumer economics research on the origin of the brand. Early in the 1960s, an area attracting literature and semiotics methods and theories from sociology, anthropology, and psychology draws the methods and theories. Many studies have been conducted in consumer behavior themed experiments to explore the cognitive. Consumer behavior in recent times has switched to the social and cultural theory. Parallel development has occurred shift from empirical assumptions realistic approach is interpretative nature, is based on the concept of the social construction of reality.

Association of consumer product categories is among the major variables that assess the participation. A series of changes in brand awareness from low participation and habitual decision is an extreme point of decision that involves and requires a wide range of problems to solve. Consumer participation is a concept, which is the significance of product of the combination of the brand and individual consumers. High involvement products with symbolic significance, depicts a person's ...