MARKETING CAMPAIGN

Marketing Campaign

Marketing Campaign for Tank Coffee

Introduction

In today's world where entrepreneurship and owning your own business is considered to be the latest fashion to acquire wealth and status we see a lot of new businesses launching every month and every year but only few of them are able to maintain their position in the cutthroat competition and rivalry. Maintenance of the success of the business totally depends on the strategies a business owner adopts to operate it. Strategies are the nub that decides the success or failure of an organization. As we all well aware of the fact that, the main purpose of operating or conducting a business is to earn a profit and to run the business in a lucrative way. In order to fulfill this main ambition of the business, managers totally and completely rely on the strategies that they devise. Strategies provide direction to the business. The aim of this paper is also to talk about strategies. In this paper, marketing strategies are discussed for Tank Coffee to expand its market in United Kingdom. The organization Tank coffee is interested in expanding its market in United Kingdom by targeting the customers who are the visitors of churches.

Research Objectives

This research covers the flowing objectives

The research will evaluate the current market position and trends for coffee consumption.

Identify opportunities that are available in the market for growth, and threats from the competition.

Identify the real competitors and evaluate the marketing strategies and advertisements they are implementing.

Identify consumer insights on different perceptions about brands, and accessing the focal point of interest to the consumers.

Plan of Intention

Before discussing the marketing campaign and how Tank coffee can expand its market in United Kingdom it is imperative to analyze the current market position of coffee market and to know about the competitors and their strategies.

Methodology

The company plans to conduct an exploratory research as it plans to identify the causes and insights that affect purchasing pattern of the consumers. The survey will collect data on specific individuals and groups who consume coffee on daily basis. A questionnaire will be designed to access consumer perceptions on existing and emerging coffee brands. It is also important to conduct a focus group and personal interviews, because insights on consumption patterns can adequately be accessed using such tools. The focus group will contain 8 member s in total 4 using one coffee brand and 4 form the other. The moderator will present the topic and evaluate the discussion to access brand perceptions. On the other hand personal interviews are conducted with housewives or the member responsible for family grocery.

Identification of Companies who sell Branded Coffee

Britain is the centre point to germinate and to promote the coffee culture. So, the presence of number of brands that sell coffee in large number is obvious. But, the point to be noticed here is that Britain is the state where the culture of ready to drink coffee is more popular than the culture of drinking roasted ...