MARKETING CAMPAIGN

Marketing Campaign



Marketing Campaign

Excess of Commercial Advertising in our lives has made it a little boring, but sometimes ads attract the attention of potential buyers, and are very interesting. Advertisers make every effort to ensure that advertising campaign are successful. They are constantly looking for new ways to improve it. They use different media (such as painting, photography, audio, print), to interact with the various senses of man.

Ad performance largely depends on the application in determining the accuracy of consumer behavior. Marketers often use different psychological concepts to play with the mind of the customers. Marketers dream of advertising messages that would be able to influence the behavior of consumers, regardless of their will. Advertising could only be considered effective, it fulfills its mission. The purpose of advertising is to promote a product, so that people are attracted to it. Now one of the fundamental requirements to an effective advertisement is that it must inform the public about the benefits the advertised product brings. It must portray things that must influence consumers to purchase that product. Creativity and Strategy are the two main functions of an effective Marketing Campaign (Wells, 2007, pp.75-82).

Thus, we can say that creativity is central to the advertising world that is why most copywriters tend to work hard in each of the campaigns assigned to them. It is important to get consumer attention towards the product as Marketing often involves huge cost for the company.

Now one of the fundamental requirements of effective advertising is to have the best marketing team with vast experience to design advertisement. Companies can hire advertising agencies or carry out the task by itself. However, it is important that the team is creative and have expertise and experience in industry. Creativity is very important as it generates people interest.

Effective advertising can help a company to sell their products. The team must carrying out this task must go out and do research on the topic and look at competitors advertisements to get a good idea about what products may look like.

Problem with the Advertisement of Apprentice Group

Alex's Team with the an idea of Germinator may have come up with a good advertisement, but the packaging of the product could have been improved. People usually associate green and yellow color with cleaning, rather than black and red color. The name of the brand portrays that it will remove germs, ...