MARKETING CAMPAIGN

Marketing Campaign

Marketing Campaign

The purpose of this report, first of all, is to provide brief overview of the credit card industry. After that, a company in the Australian credit card industry, VISA International, will be discussed. From all of these discussions, three issues will come up which then, finally, will lead into recommendation about what should be done by VISA to utilize those issues and gain competitive advantages in the future.

This report's plan firstly is to analyze the Australian credit card industry. Then, discuss what issues that VISA International has utilized in the past, and last, to give solid recommendation about ...