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VODAFONE
Vodafone Global Marketing Plan
Table of Content
Executive summary1
Introduction2
Situational analysis2
3 C's Analysis2
Company2
Competitors3
Customers3
SWOT Analysis4
Strengths4
Weaknesses4
Opportunities4
Threats4
Porter's Five Force Analysis5
Bargaining Power of Customers5
Bargaining Power of Suppliers5
Threat of Substitutes5
Threat of New Entrants5
Competition6
PESTLED Analysis6
Political6
Economic6
Socio-Economic6
Technological6
Legal7
Demographic7
Marketing objectives and goals7
Marketing strategies and programmes8
Entry Strategy8
Licensing8
Franchising8
Joint venture8
Merger and acquisition9
Ownership9
Vodafone Entry Strategy9
Marketing Mix9
Product9
Price10
Placement10
Physical Evidence10
Process10
People10
Budgeting Factors10
Implementation and control11
Conclusion11
Executive summary
This report is based on the global ...
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The health fair tactical element
The health fair tactical element
Introduction
Today, the use of hormone replacement therapy is no longer valid. But for postmenopausal women, what are the alternatives to fight against osteoporosis is an important question. If menopause is not a disease, it causes physiological changes, however, contribute to the onset ...
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INTEGRATED MARKETING PLAN
Integrated Marketing Plan
Integrated Marketing Plan: Oxygen Spa
Oxygen Spa is a luxury spa that facilitates its customers with exclusive spa products and the specialized relaxation services. The spa aims upon delivering an assortment of upgraded spa products. It offers the users various nail, hair, cleansers, skin, body treatment, ...
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MARKETING PLANNING PROCESS
Marketing Planning Process
Executive Summary
The key objective of the plan is to encourage the registration of more users to use the cell phone banking of Standard. Not only the registration of the users into the cell phone banking but encouraging them to use the service at least twice a ...
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Product Assessment
Product Assessment
Introduction
This paper discusses Nokia Company within the US census data. Nokia is the leading producer of network equipment and mobile devices. Nokia offers various services within its mobile devices which comprises of business mobility, navigation, television, music, imaging, television, games and video. Nokia Siemens Network also provides ...
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Yves Saint Laurent
Marketing Plan for YLS
Marketing Plan for YLS
Competitor Analysis
YSL, being a fashion luxury brand, has potentially infinite competitors. Its competitors can be divided into two categories: brands from competitor conglomerate such as LVMH and other fashion houses particularly in the French market.
LVMH is a French multinational luxury goods conglomerate ...
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BUSINESS ANALYSIS
Fitness First Health Club
Fitness First health club
Company Profile
Fitness First is the world's largest privately owned global network of health clubs and has more than 430 established outlets in 11 countries. The business has a massive global clientele with more than 1.2 million members in countries like the United ...
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ASSIGNMENT
Assignment
Assignment
In order to succeed they will need to target and sell their business to two very different target markets, the customer and companies that will be sold using Groupon. Discuss how these different target markets and how should Groupon market their service to both?
Marketing basics for attracting both companies and ...
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Solar concentrator
Solar concentrator
Coursework
What is the market strength?
Concentrated solar power (CSP) is used to generate electricity. The solar technology system usually lenses or mirrors with tracking systems to concentrate on the huge area of sunlight onto a small area. These concentrators are in high use of industrial process like cooling ...
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INDIVIDUAL MARKETING REPORT
Individual Marketing Report
Table of Contents
Introduction1
Method of making marketing plan1
Situation analysis1
Competitor Analysis2
Market analysis2
Market size (current and future)2
Market Trend3
Market growth rate3
Distribution channels3
Pestle Analysis3
Political3
Economic3
Social3
Technological5
Environmental5
Legal5
Customer Analysis5
Gold customers5
Silver customers5
Lead customers5
SWOT analysis7
Strength7
Weakness7
Opportunities7
Threats7
Summary of key issues7
Marketing Objectives8
Targeting and Positioning8
Geographic segmentation8
Demographic segmentation8
Psychographic segmentation9
Behavioral segmentation9
Targeting strategies9
Niche marketing9
Mass marketing9
Differentiated strategy10
Positioning strategies10
Find a niche10
Steal niche business from your ...