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BRAND EXTENSION MARKETING PLAN
Brand Extension Marketing Plan
1.0 Executive Summary
Apple Inc. is engaged in the production and designing of computers, iPhone and other electronic devices including music players, peripherals, etc. therefore it is going to launch a new brand of normal cell phones apart which is quite different from ...
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MARKETING STRATEGY
Marketing Strategy
Marketing Strategy
Apple iPhone
The Apple iPhone is the best value in differentiating consumers perceive as being very innovative and different from other phones, but its relevance is very low, since many consumers do not think it's appropriate for them (something like happens to brands like Porsche and ...
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FASHION MARKETING Fashion Marketing
Fashion Marketing
Introduction
The group of companies Polo Ralph Lauren is one of the world's leading holding companies in the field of fashion and design. More than a dozen companies included in the Corporation. Polo Ralph Lauren develops, manufactures and sells fashionable and stylish products, including clothing, ...
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ADIDAS
Adidas
Abstract
Adidas has launched unique and dynamic initiatives for marketing in traditional and new media. In a similar way, have the courage innovation, campaigning nontraditional and took was not their products but extends beyond its products to a complete philosophy, thinking, and lifestyle. Adidas allow customers to modify the ...
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BUSINESS PLAN
Pizza Palace
Introduction
The business idea behind this business plan is the creation of a new pizza shop “Pizza Palace”. The purpose of the business plan is to create an Italian shop that you would like to start and present it to the Dragons Den.
In light of ...
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MARKETING AND MARKETING STRATEGY
Marketing and Marketing Strategy
Marketing and Marketing Strategy
Apple I-pod shuffle (Advertising promotion campaign)
Apple Inc. is an American multinational corporation that manufactures and develops software's, consumer electronics, and personal computers. The most famous products of the company are Apple Notebooks, I-Pod, I-Phone and IPAD. Apple Software ...
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BUSINESS PLAN - PERSIAN CUISINE
Business plan - Persian cuisine
Table of Contents
Vision and Mission Statement3
Vision3
Mission3
Company Background3
Product Description4
Marketing Plan4
Strategy and Implementation5
Competitor Analysis6
Strengths6
Weakness6
Opportunities6
Threats7
Operations7
Capital Requirement7
Break-even Analysis8
Projected Profit and Loss9
Projected Cash Flow10
Projected Balance Sheet12
References13
Business plan - Persian cuisine
Vision and Mission Statement
Vision
Ensuring the enrichment of our customer's lives by offering them delicious and healthy cuisine.
Mission
Introducing and ...
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BOOTS COMPANY INTERNATIONAL MARKETING
Boots Company International Marketing
Boots Company International Marketing
Introduction
Nowadays, businesses face numerous adversities due to much comparable natural environment they have to engage in. Thus, multinational ones especially considering with clients and worker, as well as competitors worldwide, have to address all devices accessible to be successful. Entry scheme ...
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ASSIGNMENT
Assignement
Pricing:
Query about pricing and the strategies
The pricing strategy of playstation3 is skimming pricing. As highly anticipated product (playstation3) launched with a high price to give prestige and in turn could slow the initial application until the product has enough production line.
The penetration pricing strategy is adopted to ...
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MARKETING AUDIT REPORT
Marketing Audit Report
Apple Marketing Audit
Introduction
Apple Inc. is engaged in the production and designing of computers, iPhone and other electronic devices including music players, peripherals, etc. As Apple is already involved in the production of iPhone, it is quite a reasonable time to enter the market ...