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MARKETING NON-PROFIT ORGANISATION
Marketing for non-profit organisation
Marketing for non-profit organisation
Introduction
The non-profit sector has been under rapid growth in recent years. The number of non-profit organizations in the UK has increased by nearly 36.2 in the 1996-2006 periods. However, the traditional non-profit marketing model is not working and it needs ...
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BRAND EQUITY
Brand Equity
Brand Equity
Section A: Weighing brand equities
For the purpose of understanding the concept of a company's long-term, competitive position and projecting sustainable outcomes, it must be understood and comprehended that, in today's modern era with change as the only constant present around us, companies in almost all ...
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Gusto Energy Drink
Gusto Energy Drink
[Name of the Institute]
Gusto Energy Drink
Gusto Energy Drink
Gusto is rich in in sparkling juice of apple, power of the organic aromatic plant, flavouring of cola from authentic spices and there are no artificial flavours involved in it. The local energy drink of UK with the name of ...
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TESCO STRATEGIC ANALYSIS
Tesco Strategic Analysis
Table of Content
a) An analysis of the industry's current and future macro environment, clearly identifying the major change factors which are likely to affect the company's strategy3
Political Factors3
Economic Factors4
Social Factors4
Technological Factors4
b) Critically examine the company's current position within the competitive environment both in the UK ...
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MARKETING
Analysis of an advertising campaign
Analysis of an advertising campaign
Introduction
The assignment is aimed at evaluating the effectiveness of the Coke Zero marketing campaign initiated in the year 2011 by Coca Cola in the UK region. It critically evaluates the advertising strategies implemented by the company to bring the campaign into action. ...
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Marketing Plan for RapidFACT
Marketing Plan for RapidFACT
Introduction
This marketing plan aims to emphasize our attention on the benefits of our product i.e. RapidFACT Quotient Clinical to our customers. Furthermore, it includes the benefits of the product which it offers to the customers. Moreover, the marketing plan compromises of market research ...
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MARKETING MIX
Marketing Mix of Product and Service
Marketing Mix of Product and Service
Introduction
This assignment is about educational consultancy service brand “Doupe Educational Consultancy” established by the company and “Doupe Guide” that is a guide book for clients of the company. The company is planning to introduce above mentioned “Doupe Educational Consultancy” ...
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MARKETING RESEARCH
Acme Holiday PLC
Acme Holiday PLC
Introduction
Interest tourism is defined as travelling to a place outside the usual residential environment. This involves a stay of at least one night but no more than 1 year, with varying motivations, such as business, pleasure, visits to friends and relatives (VFR), and education. Tourism ...
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LUCOZADE GLOBAL MARKETING
Global Marketing for Lucozade
Global Marketing for Lucozade
Introduction
Today is the era of the latest technology and innovation. In this age, only those companies survive that are constantly thrive on innovative products and able to devise marketing policies and strategies that possess the capacity to attract customers and appeal ...
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Brand Equity
Brand Equity
Most valuable intangible assets
Recognition of the value of brand equity as an asset for a firm suggests a need to demonstrate how this asset generates a return. This is perhaps best reflected in the ability of the firm to extend the brand to new products. The assumption ...