MARKETING ASSIGNMENT FOR NIKE SHOES

Marketing Assignment for Nike Shoes

Marketing Assignment for Nike Shoes

Nike had looked to Asia to find the cheapest sources of production for its shoes. The manufacture of an athletic shoe consisted of a number of steps: designing, model and pattern making, molding of soles, material cutting, stitching, lasting, finishing, final inspection, and packaging. These basic steps in practice fragmented into several hundred operations, which were performed manually and required little skill. Access to a large unskilled workforce and low labor costs were thus essential to producing shoes competitively.

Nike never owned a factory in Asia, instead the company ...