MARKETING ASSIGNMENT

Marketing Assignment

Executive Summary

Marketing strategies are crucial in the success of any company. It helps companies to boost their sales, attract more customers, and creating an image of the brand. The design of marketing strategies is a function of marketing. To design strategies, first, a company should analyze what is the target market or who are the potential customers and based on this analysis, company should formulate its strategies that take care of their needs or wishes, or take advantage of its characteristics. In this paper, KIA an automobile company chosen and its marketing strategies analyzed using. To Develop and promote a competitive advantage is not an easy task. To begin one must put him in the reality of both the company and market realities, and take into account what could be brought in the different product or service and see the feasibility of this contribution, but overall, know what part of the company located, and strengthened. From the discussion, it concludes that the marketing strategy of the company is very effective, but it is not beneficial for the long run; however, the company needs to redesign its marketing strategies to keep its competitive advantage over competitors. However for the time being company have the competitive advantage, but if the marketing strategy would not be molded with respect to changes in the market than chances are there that the company might lose a portion of its customer who can have the same quality in the same price.

Table of Contents

Executive Summary2

Introduction4

Discussion7

Market Research7

Marketing Objectives and Goals8

Marketing Strategies and Programs10

Competitive Advantage10

Conclusion12

References13

Marketing Assignment

Introduction

Marketing Strategies sometimes referred as business strategies, consist of actions carried out to achieve objectives related to marketing. Examples of marketing objectives include: to attract more customers, boost sales, to highlight new products, better coverage and display of products, etc. The design of marketing strategies is a function of marketing. To design strategies, first, a company should analyze what is the target market or who are the potential customers and based on this analysis, company should formulate its strategies that take care of their needs or wishes, or take advantage of its characteristics. In designing marketing strategies, companies must also take account of competition (e.g. develop strategies that capitalize on the weaknesses of the competitors, or strategies should be based on the best practices), and other factors such as the ability of the company to invest. In this paper, the marketing strategies followed by KIA is investigated and evaluated in order to assess the effectiveness of the marketing strategies followed by KIA (Armstrong, Gary, et al, 2007, p. 37).

KIA automobiles are selected, as the company, as this is the leading automobile that is used throughout the world. What makes a product reach the global customers is the effective utilization of marketing strategies. Not so long ago the company KIA, whose name has become synonymous with automobiles of the highest quality, standards and luxuries, intended to leave different markets. Automobiles is the same as thought at the time CEO in the future will ...