MARKETING ASSIGNMENT

Marketing Assignment

Table of Contents

Principle of Marketing2

Differences in marketing products and services to businesses rather than customers”2

1.Businesses buyers want to purchase:2

2.Businesses are sophisticated:2

3.Business would require comprehensive details of the product and service:3

4.Buying process that has multiple steps:4

5.Numerous buying pressures:4

6.Products and services for businesses are much complicated:5

Organization and Behaviour6

The relationship between organisational structure and culture:6

References10

Marketing Assignment

Principle of Marketing

Differences in marketing products and services to businesses rather than customers”

There are a number of differences in marketing products and services to businesses rather than customers. For the purpose of this assignment we would list down the sic main elements, which differentiate the marketing of products and services to businesses rather than customers.

Businesses buyers want to purchase:

Majority of the customer marketing provides the consumers with products and services that they may have the benefit of, but do not have the need of the product or service. For instance, what would be the number of subscription marketing like selling publication, which the readers actually cannot live without? If a customer subscribes for that, he or she does it for his or her own pleasure and not due to the information provided being necessary for their everyday chores.

However, in marketing services and products to businesses, the circumstances become special. The businesses want to purchase. Certainly, each enterprise of business has to regularly purchase services and products, which assist them in staying successful, profitable and competitive. The substantiation behind this is the subsistence of the agent responsible for purchasers, whose only duty is purchasing and subscribing products and services.

Businesses are sophisticated:

Marketing services and products to business involves communication to an audience that is quite sophisticated. The usual readers (customers) have an elevated understanding of- and interest in- the services and products of the company (or in any case of the issues they resolve).

More significantly, the customers normally have awareness regarding the services and products and their utilization. For instance, it will be an act of foolishness to consider that reading about the main frame computers for a few days would edify one to the extent of one's objective viewpoint, which is the level of an analyst of a system having an experience of around seven to eight years. Such insights make the marketing of products and service to businesses as something that is much humbles as compared to the customer counterparts.

The businesses' sophistication demands marketers for doing considerable research and market knowledge of the products and services and their application and utilization. The audience in the business would never respond in a better way to oversimplifications and slogans.

Business would require comprehensive details of the product and service:

Businesses are information-seekers, which are continuously looking out for advice and information, which could assist the purchasers in doing their duties in a better way that in turn advances his or her career or increases the profit of the business.

For instance, a marketer of an organization that sells products of complex 'system' software to huge data centers of IBM, says that 'sales brochures that are advertising-sort and colorful turn off their ...