MARKETING ASSIGNMENT

Marketing Assignment



Marketing Assignment

PATCHWORK ASSIGNMENT 1

Women's T-shirt

The product or piece of artwork that impressed me at the Tate Modern was the women's T-shirts. They were innovative and stylish with a new look and design that can be found nowhere. If I were to get the opportunity of promoting these t-shirts, I would follow a plan that I'll be discussing below.

Marketing strategies for women's T-shirts are generally designed on the basis of the nature of the T-shirts in question. The marketing strategy is generally designed to reflect the energy and activity if the Tee-shirts in question are designed for adolescents. In comparison, the marketing strategies are designed to reflect maturity and grace in cases where the T-shirts have been made for relatively older women. However, in both cases, the essential elements of style and class are kept consistent. This is mainly because of the fact that a marketing strategy that is designed for women's T-shirts has to go up against other marketing strategies that are designed to sell clothing items to women. These can include anything ranging from clothing items to footwear. As a result, the marketing strategy that has to be designed will be multilateral so that it can cope with the pressure it will experience from marketing strategies that are usually launched by retailers.

Furthermore, marketing strategies for women's T-shirts will have to be developed to ensure that the marketing strategy is capable of converting buyers. This will call for coordination between the 4P's of the marketing strategy. Initially the marketing strategy will have to be designed so that it invites new customers to try the brand. Availability will play a crucial role during this stage. Since it will take time for the brand to reach a point where the customers come to the product, the product will have to begin by going to the customers. As a result, the customers should feel at-home with the product.

The ultimate marketing strategy will be developed after the strategy has been put through various testing stages. The characteristics of the strategy will be tested through surveys before it is implemented. This will help ensure that the strategy that is finalized for the marketing of the product is fully developed and capable of providing the required results. It is imperative to highlight at this point that brands are not made overnight. It will take a bit of time before sales figures begin to reach the desired breakeven points. However, sustained execution of the marketing strategy will help ensure a positive trend in sales figures in the long run. The marketing strategy will combine the electronic media with print media in order to set potential customers on a goose-chase of sorts that will lead them to the product. In this regard, the marketing strategy will be aligned towards the development of the T-shirts as a brand instead of aiming for short-term profits.

Patchwork text 2

Commercialism has been an integral part of all forms of mass media that have been in existence since the nineteenth ...