MARKETING ASSIGNMENT 2

Marketing assignment 2

Marketing assignment 2

Introduction

Michael John is the state of the art salon and spa that provides beauty, hair and medical aesthetic services to its customers in comfortable and luxurious environment. Michael John stated its business in 1967. They have highly skilled people with them to please their clients. They offer three types of services or treatments which are beauty treatment, hair treatment and medispa treatment. Medispa is the latest treatment that is added into their services which provides medical aesthetic treatment to clients. Michael John operates in three different locations Mayfair, Kingsbridge and Belgravia.

Michael John at Mayfair was opened in spring 2013 with various modern technology integrated with it such as laser treatment etc. Michael John at Mayfair offers all three services to their customers. It is located at 25 Albemarle Street, Mayfair. There are 3o specialists that are working at Mayfair. Michael John in Knightsbridge is located at 144a Brompton Road with state of technology equipment. There are 9 professionals working at that location. This location offers two services which are hair and beauty treatments. Lastly, Michael John in Belgravia is equipped with latest medispa equipments. This location is operated by 4 professionals and it is situated at 8 Motcomb Street in Belgravia. It provides two types of services at this location which comprises of beauty treatment and medispa treatment (Michael John, 2013). In addition to this Michael John is also present in United States in Beverly Hills and West Los Angeles (Michaeljohn, 2013).

Product mix and product line depth

Most of the organizations manufacture more than a single product. Product mix is referred to the assortment of product by a business in the market. The product mix offered by a company may have relation to other product its manufactures. This similarity can be based on its usage, technology, and market segments. For instance a razor manufacturer also manufactures shaving cream then it relates each other on basis of usage or application, a motor manufacture for freezers might also manufacture motor for refrigerators on basis of similar technology used, and a vehicle manufacturer sells four wheel off road drive and sports car to the same segment as it used to target the same upmarket of automobile. This product mix of the business might consists of different lines which is referred as related products that are offered by the business such as soap line, detergent line and toothpaste line of the business etc. Product depth is referred to variants in any product such as Dairy Milk has different variants such as classic, crackie, silk, roasted nuts etc (Anandan, 2009, pp. 131-149).

It is notable that the industry which is selected for assignment 1 offers services rather than products. Salon and spa industry offers mainly services that includes hair treatment, beauty treatment, and spa treatment etc. However, some salon and spa offer their own creams and other beauty products such as Ushvani in London (Ushvani, 2013). Michael John offers three types of services and these services are related to ...