Assignment # 2

Is Marketing Ethics an Oxymoron?

Introduction

Ethics is a key concern for the daily relationships with customers and employees. Ethical marketing decisions feed the trust holds together buyers and sellers. For many, "marketing ethics" is an oxymoron. This image comes from the frequent negative reports by the media on illegal conduct or unethical marketing, which is also still treated as mercantilism.

Discussion

Marketing Ethics considers right and wrong in terms of the ethics in marketing. This discipline can be defined in two ways: first, it systematically examines the ethical point of view of marketing activities and methods, and secondly a standard ...