MARKETING ASSIGNMENT

Marketing Assignment

Marketing Assignment

Introduction

One of the international pharmaceutical companies struggling to compete in the pharmaceutical market is AstraZeneca International. Operating in over 100 countries, it can reach sales of $24 billion, with an operating profit of $6.5 billion. This case study explores the company, specifically how it operates under the growing but pressured pharmaceutical industry. It explores the basic structure of AstraZeneca, as well as the key external drivers that impacts upon it. It also explores and discusses how the organization adds value to its products and services. The future strategic directions of the organization are also identified. Suggestions are provided, on how the organization can improve and can rise above the competition.

 

Aims & Purpose of the Study

The purpose of this paper is to analyze AstraZeneca from the point of competitive environment. This has been analyzed using the case study provided by our instructor.

Approach

This research is based on the secondary data. The research methodology used is the survey of various activities of pharmaceutical companies, especially AstraZeneca, practices as available online. This research involved studies in detail the news, articles from journals, and online material available on the web. This research also includes different comments of managers in the various pharmaceutical companies of UK. The findings and conclusions are based on the secondary data.

The methodology used for the purpose of this research is based on the secondary data. This research is more or less based on the literature review and the conclusions are drawn on the basis of actual resources listed in the references.

The method of investigation used consists of a theoretical framework of secondary data by reviewing the current position of the photography practices as used in the courtroom presentations. Using secondary data as a basis for conclusion will therefore aim to ensure the reliability and validity of this research by demonstrating how the forensic digital photography will affect the decisions of the pharmaceutical companies during the trial.

Secondary research was conducted through a number of sources, including libraries and the Internet. A number of libraries were visited for gathering valuable data from textbooks and journals. The Internet was also a major tool in obtaining relevant information, leading to the search for a number of articles in journals and newspapers from database.

To prove the research hypothesis, a survey was conducted through a three-step process: construction of an item pool, validation of the items, and pilot testing of the items.

Also the data has been gathered through various sources out of which some are on line while some are on paper.

The outcome of this project is the results of a content analysis of online resources. The research involved analyzing the news postings on the web over a period of years. The analysis consisted of reading the title, and body or abstract of each article posted. Then, each article was qualified and placed in the body of the report, including the research collected.

Analysis

Question 1: Key Opportunities & Challenges

The strengths and weaknesses of AstraZeneca International were derived from ...