MARKETING AND BUSINESS PLAN

Marketing and Business Plan

Table of Contents

Introduction1

Background1

Comprehensive Analysis1

Feature and Parametric Analysis2

Opportunity Specification3

Managing the Venture5

Product, Brand and Positioning Strategy5

Creative Strategy5

Communication Strategy & Testing6

Customer Relationship Strategy6

Long-term planning to develop a sustainable business6

Price Strategy6

Promotion Strategy7

Placement Strategy8

Conclusion8

References10

Marketing and Business Plan

Introduction

The strategy cost involved in setting up a business that provides a customer service, market service of setting a business of a product. In this paper, we discussed the comprehensive analysis of the existing product on the market, then indicating my own business analysis that fits in the existing market. The paper also discussed the financial information of the existing product and a new product. The paper also highlights the vital role playing by the product owner in setting a business. The paper also includes and take into consideration of having new business strategies in finding new clients, keeping existing clients and long-term planning to develop a sustainable product. In last, the paper concludes by providing the recommendations for the launch of new product.

Background

Unique Tea is a flavored tea that will be launched in the UK market. The product is of a unique color that is meant to stand out, and the taste is meant to give the consumer a fruity taste. The serving of Unique Tea is ideal when it is cold and fresh In essence, the purpose is to come across as a refreshing drink. To this end, the production of Unique Tea includes the use of natural fruits and extracts from naturally occurring organic elements. The marketing strategy for Unique Tea highlights the organic and Rainforest friendly nature of Unique Tea's production process.

Comprehensive Analysis

Tea Companies

Market Share

Argo Tea

32

Bigelow

15

Boston Tea Campaign

19

Celestial Seasonings

11

The Coffee Bean

23

Following are the market share of the existing companies of Tea bags. Unique Tea bag is going be a flavor tea bag that will definitely take place with the greater margin. From the above chart you can see five different tea bags with their market share in the UK market.

Agro tea is well known for its antioxidant properties and its beneficial effects on the human body. This, in fact, protects teeth from acid attacks. Agro tea was known to prevent tooth loss or periodontal disease, but it would also have a protective action on the teeth. A recent study has shown that metalloproteinases contained in Agro tea extracts may oppose tooth wear driven by acids.

Of Agro tea extracts have been incorporated into soft drinks and the results show a reduction from 15 to 40% of the erosive potential of these drinks. Remember that these drinks are attacking the tooth surface and are responsible for the formation of cavities. Thus, would prevent the formation of cavities. Rest assured you do not need to run in the store, to get those soft drinks Agro tea extracts.

A single infusion of Agro tea contributes as well to bring you its protective benefits. The latter has so many virtues to the teeth and protects both the hard tissues of the tooth (enamel in particular) and the bone supporting ...