Marketing Analysis- Nike and Stretch 'r Wings, Inc.

Marketing Analysis- Nike and Stretch 'r Wings, Inc.

Nike- Marketing Mix Analysis

Price

The pricing strategy of Nike is formulated to compete with the competitive brands of shoes in the market. The pricing of shoes considers the market segments for effective marketing of the products. It has been observed that Nike has set its prices of shoes based on the evaluation of their target market and therefore, the shoes are of a premium quality and price. People with high income group are targeted which leads towards the premium prices of the Nike shoes. The company has used ...