MARKETING A PRODUCT IN THE MIDDLE EAST

Marketing a Product in the Middle East

Marketing a Product in the Middle East

Facts about Saudi Market

Unlike emerging markets in Asia and Eastern Europe, this region does not have a ready supply of well-trained, hard-working people - nor are employees cheap - so if outsourcing's your game you'd better look elsewhere. In oil-rich states around the Gulf coast government handouts and a 'not what you know but who you know' business ethic have removed incentives to work hard or take risks as an entrepreneur. Of course, in a region as vast as this the opportunities will ...