MARKET SATURATION

Market Saturation

Market Saturation

Forecasting market penetration is absolutely vital in development, evaluation, and commercialization of new technologies. Such forecasts are crucial for several entities involved with new technologies such as technology- based businesses, utilities, government agencies, and entrepreneurs. Among methods accessible to forecast market penetration of new technologies are personal estimation, market reviews, historical analogy, time sequence forms, econometric forms, diffusion forms, financial cost forms, and discrete alternative models. This paper focuses on economic cost and diffusion models, both of which are famous in forecasting publications, with diffusion forms possibly better renowned of two. For each of these forms, one can ...