MARKET SATURATION

Market Saturation



Market Saturation

Marketing Mix

The Marketing Mix is based on the fact that price is not the only factor that decides whether customers will buy from you or not. In fact, in some cases people never buy the cheapest! Do you know anyone who has taken 3 quotes and then decided to employ, or buy, from the middle priced quote? The error many new businesses make is to assume that if they are cheaper than the competition then customers will buy - this is not necessarily so for many new start businesses it is often better to consider an equal, ...