Market Research Related to Advertisement & Sale of Furniture Business in Saudi Arabia

Market Research Related to Advertisement & Sale of Furniture Business in Saudi Arabia

Introduction

This research was performed in order to identify the most suitable business opportunities in the Saudi Arabia, for furniture manufacturers, this document is divided into two sections. In the initial part of the document provides information about the main characteristics of the furniture industry in the Saudi Arabia, with particular emphasis on aspects such as dimension and business conduct of that market in recent years, major categories of furniture that sold in this country, cities with the highest consumption of furniture as well as on foreign trade in the furniture sector.

In a second section addresses the issue of several trends that occur in the category of wooden furniture in the Saudi Arabia, for which it provides information about consumer habits of the population, in order to identify those products with increased demand. Also there are some key features of the demand for some furniture made oofrom wood, so it is a series of photographs to know in detail, current designs of the same. Additionally, it provides information on business opportunities for the development of home accessories. The third part is concerned with leading furniture manufacturers and marketers to know the way how to integrate the industry, and to identify some potential customers.

Right there, relate the main exhibition venues in the Saudi Arabia and international events usually take place and provides information on institutions and specialized magazines of interest to the furniture industry At the end of the document, disclosed a number of conclusions, as well as some recommendations to achieve successfully enter these markets.

Discussion

Advertising can have both immediate and long term effects on your company's sales volume, depending on your objectives. Short-term sales promotions tend to lead to higher sales volume more quickly, whereas long-term brand management advertising produces higher sales and profits over time.

Sales Volume

Sales volume is typically measured in either total dollars or number of units sold. Higher sales volume usually means your company is getting higher profit margin or increasing demand and the number of units sold. More cash for use in expanding your business is one key benefit of generating higher sales volume through effective use of sales promotions or long-term advertising.

Delayed Response Advertising

Delayed response advertising describes ads intended to boost your company's brand awareness and favorable market impression over time. Traditional brand management advertising helps drive up the perception of worth for your brand. This builds up the benefits side of the value equation, which indicates that price relative to benefits equals value. In essence, buyers compare your price to the perceived benefits to determine value. Over time, as your brand achieves stronger perceived value, consumer demand increases, leading to higher sales volume but also better profits.

Sales Promotions

Sales promotions have a much more sales-driven purpose than traditional advertising. Thus, they are often called direct response advertising. Sales promotions use price inducements to create a more immediate desire for your ...