Creative advertising vs. direct marketing

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 1: INTRODUCTION1

Background1

Rationale1

Research question2

CHAPTER 2: LITERATURE REVIEW3

One to One Marketing is the era of the Customer4

CHAPTER 3: METHODOLOGY6

Research Design6

Literature Search6

CHAPTER 4: DISCUSSION7

Effectiveness7

CHAPTER 5: CONCLUSION8

REFERENCES9

CHAPTER 1: INTRODUCTION

Background

Finding new customers is the most important challenge for a small business. Through publicity and promotion creative, your business can attract new customers and generate profits. As small businesses, particularly important to spend the firm in an effectively targeting the type of Customer Company wants to acquire. (Carpenter 2008, 50)

Direct marketing and creative advertising are two areas that are total opposites. It seemed appropriate to compare and analyze how creative advertising and direct marketing could be a communication tool. Indeed, we believe that advertising communication, commonly used to extol the merits of a product or brand, can bring added value to the communication. (Callcott 2009, 73)

Rationale

The purpose of advertising is to attract customers' attention and influence their behavior, usually in order to buy your products or services. It can be expensive, so it is important to ensure that you are sending the right message the right people. The complaint may be more credible than direct marketing. Increase your visibility and has a relatively low cost but requires time and effort. The techniques of advertising can be as simple as good graphics or involve targeted press releases, press information supplied, interventions and publishing articles. Community participation as the sponsorship of events or to help charities can generate a powerful return.

Research question

What is the difference between direct marketing and creative advertising?

Which type of advertising is more effective towards the younger generation?

CHAPTER 2: LITERATURE REVIEW

We often read and hear about "Marketing", but few know what it means exactly. For many owners of body shops, the term marketing is simply a synonym for "advertising", but it is not exactly this, because the field Marketing is much broader. Most of the advertising in the field of painting are oriented ads in the telephone directory or yellow pages, newspapers or in the press and consists in the brochures. Advertising pages in it makes sense in the telephone directory. (Brock 2008, 650) Today, it is also important that the body have its own website, in which show images of equipment, introduce the services and guarantees by the body, and insert a map showing how to get there. Studies show that more and more customers are looking information on the Internet and use it search engines, so you ...