MARKET RESEARCH

Market Research

Market Research

Executive Summary

Arkansas Lamp Manufacturing Company is a The company is located in North-West Arkansas, in the city of Van Buren to be exact. Arkansas Lamp Manufacturing Company was founded in 1972. The company has been able to grow throughout the years thanks to its capability of producing exactly what the cus. It operates in the competitive Lighting Industry market and has been able to differentiate itself from its competition by giving customers what they need.

The research we have conducted has indicated that there are opportunities for our company to exploit its strengths by taking advantage of public awareness programs, such as sponsorships and strategic advertising. Arkansas Lamp Manufacturing will take advantage of these opportunities by analyzing the market and performing the appropriate marketing research to learn more about our target market.

The objectives for this marketing plan are have a better understanding of the company, its operations, and and plans for the near future. This trading design summaries the reasoning behind choosing these objectives and the strategies that will be implemented for gathering them.

Introduction

This Marketing research contains certain information regarding the current and planned operations and business of Arkansas Lamp Manufacturing, (“Arkansas Lamp Manufacturing” or the “Company”), including information regarding the projected financial performance of the Company. This trading design has been supplied to the recipient solely for the purpose of assisting with the implementation of this marketing design in agreement with methods established by the Company. The data in this plan should be advised proprietary data and confidential.

By acknowledging a copy of this trading Plan, the recipient hereby agrees, among other things, to hold the data contained herein and the reality of this trading design secret and to constraint the use of any information contained herein to those persons within the recipient's organization or its designated representatives who have been informed of the secret environment of such data and who need to have such data in connection with the organization's evaluation of the Company. This data should not be distributed without the express written consent of the Company.

This trading design has been prepared by Arkansas light Manufacturing on the basis of internally prepared information, as well as data from public and private causes, encompassing trade and statistical sources commonly utilised in the industry. The Company makes no warranty or representation, express or implied, as to the correctness or completeness of either the material comprised herein or any other in writing or oral data provided by the business to the recipient, and no liability shall adhere thereto.

Nothing comprised in this Marketing Plan is, or should be relied on as, a pledge or representation as to the future. The projected financial data contained herein was prepared expressly for use herein and is founded upon the stated assumptions and the Company's investigation of information accessible at the time that this Marketing design was prepared. There is no representation, warranty, or other promise that any of the projections set forward herein will be realized.

I. Situation Analysis

Arkansas Lamp Manufacturing is a manufacturer ...