Market Research

Market Research

Market Research

Market research as well as marketing research are frequently confused. 'Market research' simply studies a particular market. This is a very important concept. "Market research" is much wider. It includes not only 'market research, as well as areas such as research into new products or methods of distribution such as via the Internet. Here are some definitions:

"Market research is a function that links the consumer, customer, and marketing to the public through information - information used to identify and define marketing opportunities and challenges, create, improve and evaluate marketing actions, monitor marketing activities, and improve understanding of ...