MARKET ENTRY OPTIONS

Market Entry Options

Market Entry Options

Introduction

Global marketing is nothing however, marketing done on national and world-wide level and that involves understanding the similarities, dissimilarities and going to the opportunities to have the goal. Concentrating on global marketing is as significant as concentrating on domestic best food in the world advertising if a company is looking to increase sales.

According to Yadong (2011), choosing the correct market entry strategy is critical to the long-term success. Most small companies use the direct exporting strategy by engaging an agent or distributor but there are a number of options for the company to examine and these are discussed below in order of least costly and least control to most expensive and most control.

Discussion and Analysis

Thus, companies intending to go global should start with export to foreign client first. The returns would not turn out to be satisfying in the beginning. The actual export department is usually introduced at the head office that deals with all the laws and regulations. There can be a possibility to become secondary exporters by providing export management Timex ironman Watch Company into the picture, which will deal with the language challenge, time difference, files and customers. In case managing the exports without any help, the export section can be started at an office located in foreign countries. This office performs in collaboration with the local headquarters. However, the particular offshore offices accept the marketing decisions, while they will have best exposure to the particular market they are operating in (Yadong, 2011, pp 123-145).

Multinational marketing involves advertising in many countries. The actual marketing is based on the requirements of different countries plus the returns are gratifying. Each region need to be studied individually based upon development, production as well as marketing.

Market Entry Strategy

The approach to developing a market-entry strategy follows a proven and structured process, based on extensive industry experience and in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and tailored market research, allows us to assess all areas affecting the operator's strategic direction:

Market Dynamics: detailed consumer and business market segmentation and analysis of market drivers will be undertaken to identify the most valuable target segments and underlying reasons for market growth. Specific target areas are evaluated to provide key inputs: retail structures, financial transactions systems and Internet usage provide input to sales and distribution planning

Competitive Landscape: extensive competitive profiling in areas such as positioning, brand, target segments, value proposition, market offer, pricing, customer care, sales & distribution, coverage, network & support systems enable assessment of competitors' strengths and weaknesses

Macro-Economic Outlook: analysis of relevant macroeconomic data determine market and segment growth legislation and

Regulatory Framework: description of limitations or possibilities within the current regulatory environment that affect market and segment growth

Internal Assets/Technology: analysis of all internal assets including technology, brand, partnerships will be done to clarify which sustainable competitive advantages the company holds

Implementation, Leading To Rapid Market Introduction

Strategic directions are further detailed into a tactical launch plan, covering all functional ...