APPLE IPHONE

Apple IPhone in Malaysia

Abstract

In this study, we try to explore the concept of “International marketing” in a holistic context. The focus of the research is on “International marketing” and its relation with “market entry in a new market”. The research also analyzes many aspects of “International marketing” and tries to gauge its effect on “market entry in a new market”. Finally the research describes various factors which are responsible for “International marketing” and tries to describe the overall effect of “International marketing” on “market entry in a new market”.

Table of contents

ABSTRACTII

INTRODUCTION1

SITUATIONAL ANALYSIS1

Marketplace Trends1

Key Strategic Factors2

Marketing Objectives3

Marketing Strategy3

COUNTRY STUDY- MALAYSIA4

Geography of Malaysia4

Demographics4

Country infrastructure5

Technology5

The market of Malaysia6

HOW CAN APPLE ENTER INTO MALAYSIA?6

Foreign Market Entry Modes7

Licensing7

Joint Venture8

Foreign Direct Investment8

EVALUATION OF DIFFERENT MARKET ENTRY STRATEGIES9

REFERENCES12

From Local to Global: Strategies for International market development

Introduction

Apple is in the business of designing, manufacturing, and marketing mobile communication devices, personal computers (PCs), and video players and portable digital music. Apple also offers a huge range of associated services, software, networking solutions and peripherals. Apple is also providing the service of online distribution music; for the third party, music videos, audio books, television shows, short films, etc. (Barney, and William 2006, pp. 58)

Apple Computer came into existence in 1977. Steve Jobs and Steve Woznaik founded it. The first product of Apple was “Apple I,” the first ever product by Apple corporation. Apple I was a complete failure, however, Apple successfully launched another product in the year 1980, which was “Apple II.” Apple decided to go public in the 1980, and offered its IPO. During the early 1980's, the severe competition in the market and some internal problems led to some critical changes in the organization with the resignation of Steve Jobs. By the year 1983, Apple had to encounter another problem after the entrance of IBM in the market, and the failure of Apple III. In this report, we have presented our analysis of the possible way for Apple for entering in the market of Malaysia with IPhone. In this report, I have made a situational analysis of Apple, followed by a country examination of Malaysia, and then evaluation of different options for Apple for entry in the Malaysian market.

Situational Analysis

Marketplace Trends

Ongoing competitor activity will require that Apple regularly adjust its marketing plan for its IPhone product line. Some of this activity has already contributed to one significant marketplace trends, the movement in technology consolidation. The eventual consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the requirement for customers to source products from the same manufacturer.

Key Strategic Factors

Apple Computer Inc. will be able to sustain a competitive advantage for a number of reasons. These reasons include the following:

The company has a strong team of committed people;

The company has developed a very strong brand for the IPhone product line;

The company has developed a number of strategic alliances in response to the technology consolidation movement and evolving marketing objectives for the IPhone product line; and

The company has a well-known ...