Market Analysis for BMW 3 Series

Market Analysis for BMW 3 Series

Introduction

The business strategy of BMW Group is based on having a powerful brand image. This strategy forms the foundation of the success of the BMW Group. BMW Group believes in maintain core values as technology, innovation, performance, quality, reliability, exclusivity and customer satisfaction. The company slogans of BMW Group in English i.e. “The Ultimate Driving Machine” and “Sheer Driving Pleasure” give us an overview of the marketing strategy it adopts.

Discussion

The strategy of BMW Group is clearly defined on the homepage of the company i.e. “Identify potential and encouraging growth. Knowing what ...