MARKET SEGMENTATION

Market Segmentation

Market Segmentation

Market segments of passenger motor vehicles

Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical, demographical, psychological, benefit and behaviourial. The traditional way of segment the car industry is shown below:

Mini

(e.g. Nissan Micra, Seat Marbella)

Small

(e.g. Fiat Uno, Opel Corsa, VW Polo, Rover Metro)

Medium

(e.g. Fiat Tipo, VW Golf, Rover 200)

Large

(e.g. BMW 3 series, VW Passat, Honda Accord, Rover 400)

Executive

(e.g. BMW 5 series, Opel Omega, Audi 100, Rover 800)

Luxury

(e.g. BMW 7 series, Mercedes-Benz S Class, Jaguar)

Multi purpose/sports

e.g. Land Rover, Porsche)

All those segments are companied with other factors include ...