MANAGING COUNTRY RISK

Managing Country Risk

Managing Country Risk

1) Corporate Culture

Coca-Cola, as some of us may know this name well known in homes around the world today. The Coca-Cola Company is one of the largest, most successful and most widely recognized companies there. Since its birth in 1886 and to this day, Coca-Cola has spread its wings throughout the world. To date, the Coca-Cola continues to strive to be number one in the list of diversity. To the of the largest racial discrimination lawsuit in U.S. history, a company based on its court ordered a task force to rebuild their corporate culture to become a national leader in diversity. (Coca-Cola, 2007), in accordance with the Coca-Cola site, the value of all the staff, and they make contributions, and has long-standing commitment to equal opportunity and intolerance of discrimination.

a)Describe Coca-Cola's management profile (using “corporate process analysis” indicators and the corporate culture topology suggested by Fons Trompenaars and Charles Hampden-Truner in their book “Riding the Waves of Culture” The family, The Eiffel Tower, The guided missile and The incubator.

As one of the first and most successful players in the world market, "Coca Cola" in history is now something to say that all do business on the world stage. So what happens to the coke? We travel company revision of the second wave of globalization, as well as we did in the first place. (Fons, Charles, 1997)

Our success in the first stage is well known. Coca-Cola is already an international brand in 1900, sold in Canada, Hawaii, Cuba, Mexico and England. By 1926, the company created a "foreign department." After the Second World War, our company has become the most ubiquitous business on earth - the very definition of a global corporation. To manage this extraordinary expansion, we have a model of decentralized management with responsibility and authority directly with leaders of the area. We succeeded because we were local. (Fons, Charles, 1997)

But in the mid 80's we began to move toward a more centralized operation. We encouraged the consolidation of many local, independent bottling companies. This was the right thing to do. This has allowed our system to provide a better service to more consolidated retail, as well as it provides increased efficiency and reduced costs.

This approach - centralized management strategy of Coca-Cola Company and the consolidated bottling system of major partners - has served our shareholders and we are very good. In 1990, we were riding on the wave of globalization, with extraordinary success. In May 1993, Fortune magazine called us "the best in the world of brands." Then the world began to change. (Fons, Charles, 1997) The fast pace of change and uncertainty in global markets, combined to create a second wave of globalization. Where we were once hailed as a new and interesting addition to the community, we are now sometimes seen as a potential interloper. Force themselves to make the world more connected and more homogenous breed a desire to leave, pull the shades, as well as to ...