MANAGING COMMUNICATIONS, KNOWLEDGE AND INFORMATION

Managing Communications, Knowledge and Information

Introduction1

Information and Knowledge Needs1

Objective of the organisation and its importance1

Types and Sources of Information and Data Required2

Appropriate Methods for Gathering Data and Information4

Personal Networking and Communications Processes5

Communication Plan for the Organisation5

Existing Process of Communication within the Organisation and Suggested Improvement7

Developing Communication Links and Involvement of Personnel9

Personal Plan to Improve Communication Skills10

Appropriate System11

Collection, Formatting, Storage and Dissemination of Information and Knowledge11

Access to Systems of Information and Knowledge12

Conclusion12

References14

Managing Communications, Knowledge and Information

Introduction

Communication in the organisations is one of the fundamental activities and function which affects the effectiveness of all the other tasks. Owing to the importance and benefits of effective communication in the organisations, most organisations have started to develop proper ways to ensure that the communication takes place in the organisation in the best possible manner.

The aim of this report is to cascade light on some of the important aspects and dimensions related to managing communication, information and knowledge within a renowned organisation that is Tesco Plc. The report delivers its purpose through three sub divisions. The subdivisions in the discussion of the report includes information and knowledge needs, personal networking and communications processes and appropriate system as applied to the identified situation of Tesco Plc.

Information and Knowledge Needs

Objective of the organisation and its importance

The organisation identified for the discussion is Tesco Plc, which is one of the renowned retailer chains in United Kingdom and also in different parts across the world. The intended objective for the organisation is to “enhance the response to the inquiries of the customers by reducing the response time by 60% by the end of year 2013.

The nature of the business carried out by Tesco Plc depends greatly on the customers' satisfaction. In the contemporary business world, customer satisfaction is fundamental and crucial to every business' success. In order to make the customers satisfy and in fact delighted, it is important for Tesco Plc to properly respond to the customers queries and try to reduce the complaints and issues faced by customers as much as possible.

The response time is defined as that time which is taken by the organisation to provide appropriate response to the queries and inquiries of the customers (Gibson, 2011, pp. 45-48). By reducing the response time, Tesco Plc can improve the customer satisfaction which in turn will lead to greater customer loyalty. All this will improve the organisation's performance in a considerable way by enhancing the communications and operation within the organisation (Gibson, 2011, pp. 45-48). Thus, the objective of reducing the response time by more than half will guide the organisation towards better and improved customer satisfaction, loyalty and increased sales revenue.

Types and Sources of Information and Data Required

Any business objective entails making significant decisions crucial to the business and the organisation. A large amount of business related information and knowledge is required pertaining to the different associated aspects and dimensions of the intended objective. The information and knowledge can be found from a diverse range of external and internal sources ...