There are a number of aspects that are important in ensuring that any business or company remains successfully functional. One of these includes the management of all the resources a company possesses. These include the management of the employee workforce, demand supply ratio and so forth. However, in all the management procedures, processes and activities that are conducted, the importance of the documentation procedures cannot be neglected. Several different forms of documentation are adapted by several different companies. These may include balance sheets, annual reports and much more. The most essential of these documents is known as the Company's Management Report. This paper aims to discuss the importance of Management Report Writing and discuss of how the process affects the selected company that is Marks & Spencer.
Discussion
The Marks & Spencer is a very famous UK clothing brand that holds a strong market position in the market, which refers to a very wide range of customers. A business this greater in size ultimately means a lot of data to be recorded, documented and managed. Hence, the management report writing will be a very important activity for the company to maintain its records.
Circumstances for a Management Report
Writing a management report does not have any particular timing however, at some events, the need of such reports is inevitable. The company launched its new summer collection three weeks back throughout London, England. Although, the statistics show that the company has done reasonably well in advertising its new summer collection clothes. However, it was essential that a review is conducted of how things and resources are managed at the back end. Therefore, a management report is just the perfect tool to identify if there is any weakness or loophole in the strategy and correct the faults immediately (Zhu, 2004, pp.122). The management report will serve as an important source for all the departments within the company to identify which department must revise its strategy.
The management report will also enable the management to analyze the overall scenario and implement strategies that will in turn ensure a greater number of sales. The report will play an important role in informing the customer of the current project by the company and spreading awareness regarding the new products, new shops, prices, discounts and how things are managed. Moreover, the details regarding the business and the company in the report will further spread awareness amongst the customers about the events and occurrences in the company (Scapens, 1990, pp.262). All in all, the management report at this stage will help the company's decision makers to identify the areas that are not utilized effectively and optimize them to ensure a better performance. Methods of Management Reporting
Various effective and helpful management tools can be utilized for finding the relevant data, and later interpreting to extract the conclusions. These include SWAT, SOFT, PEST, Porter's five forces and so forth. On the other hand, the three basic types of management reporting methods includes,