MANAGEMENT CASE STUDY

Management Case Study



Management Case Study

1.1 Marks and Spencer

Marks and Spencer Group specializes in selling premium products such as apparels, food and home based products. The company is known to operate in a variety of sectors and thus is generating handsome revenues from these sectors. The Marks and Spencer group is also known for operating a chain of superstores in certain locations. Marks and Spencer Group which is a holding company; through its subsidiaries, company is involved in the sale of home, food and also clothing products (Cagan, 2008).

Company operates two operating segments that are International and United Kingdom. In this context, it is important to note that the International segment of Marks and Spencer is based n company's owned businesses in the Asia, Europe and Ireland together with international franchise operations (Turban, 2002, Pp. 56-62).

In addition to this, the segment in United Kingdom is based on the franchise operations of UK and retail business of UK. Moreover, Marks & Spencer (M & S) is a departmental store chain originating in the United Kingdom with over 800 stores. The company was founded by Michael Marks and Thomas Spencer. The first store opened in 1884 in Manchester in England. Today, the Group is listed on the London Stock Exchange and operates stores in more than 40 countries.

1.2 Business Problem of organization of Marks and Spencer

Marks and Spencer needs to successfully address a pertinent problem of sales decline. There have been a set of multiple factors that significantly affect the sales level of Marks and Spencer. The problem in the case of Marks and Spencer is highlighted below for reference:

The effect of declining sales on the operations of Marks and Spencer

The scenario in which Marks and Spencer is embedded and changing constantly exercising these, your whole influence. Given this, it is necessary to permanently alert the administrators, to the perception that the internal and external environments of the M & S indicate in relation to threats and opportunities, so that the choices are made based on M & S al reality.

This study shows that decision making in Marks and Spencer becomes the essence of managerial skill, in which the manager's responsibility is to decide the best alternative for each moment is the M & S, to ensure the expected results. This part of study has following objectives:

Point the importance of decision making for Marks and Spencer;

Identify how the choices of managers in decision making can lead the M&S to gain and loss;

Raise, as management information systems can aid the process of decision making in Marks and Spencer (Cagan, 2008).

1.3 Prepare and implement a plan for the collection of primary and secondary data

Primary Data

The primary data would be collected by making use of the questionnaire as a tool for primary data collection. The respondents would be asked to give their viewpoint on the problem of declining sales as it has been impacting the operations of Marks and Spencer to a considerable ...