MAKETING ETHICS

Marketing and Marketing Ethics

Marketing and Marketing Ethics

Introduction

Marketing by definition is the managing profitable customer relationship. Some of the critiques of this definition feel that the word “Profitable” automatically implies that marketing has nothing to do with ethics. While other's still believe that marketing and ethics both goes side by side and these two concepts are and should not be considered as a substitute of each other. The American Marketing Association presents a comprehensive “Statement of ethics”, this statement consist of two parts which include ethical norms and ethical values. Ethical norms are basically our benchmarks while ethical values include the ...