MAKETING PLAN

Marketing Plan: Bonobo



Marketing Plan: Bonobos Company

Introduction

In today's world where entrepreneurship and owning your own business is considered to be the latest fashion to acquire wealth and status we see a lot of new businesses launching every month and every year but only few of them are able to maintain their position in the cutthroat competition and rivalry. Maintenance of the success of the business totally depends on the strategies a business owner adopts to operate it. Strategies are the nub that decides the success or failure of an organization. As we all well aware of the fact that, the main purpose of operating or conducting a business is to earn a profit and to run the business in a lucrative way. In order to fulfill this main ambition of the business, managers totally and completely rely on the strategies and the plan that they devise. Strategies and plans provide direction to the business. The aim of this paper is also to talk about strategies and plans. In this paper, strategies and the marketing expansion plan of a renowned and first class retail brand with the name of Bonobos are discussed in a significant detail.

As mentioned above that basic purpose of this report is to discuss the marketing plan for expanding the market of Bonobos in United Kingdom in a holistic approach. In today's world, the phenomenon of globalization is in vogue. This phenomenon of globalization urges organizations to expand their business and search better opportunities across the border. When an organization decides to go international then the management of that organization has to devise strategies to meet the global challenges. To fulfill this main purpose of the report, there are various sub objectives that would lend a hand in covering the core of the topic. These sub or mini objectives include exploring the external and internal environment in which the business operates and then on the basis of this analysis of external and internal environments few recommendations to make which would enable the business to cultivate benefits due to the implementation of these recommended strategies.

The main goal of Bonobos is to achieve steady growth, and profitability. In the fulfillment, of this goal this marketing plan plays a crucial role. It is that concept that leads to the identification of the elements of growth from new clients and new markets, and identifies the nature of the products and services required by these customers, and explains the necessary actions required to win business deals, and shows the competitive advantage enjoyed by the company and prevents the opportunities and risks in the market.

Bonobos Company

Bonobos is a US based organization that operates the business of men's clothes and accessories. There are a number of products that the company offers to its male customers who do not like to shop from retail stores. Bonobos is an e-tailer that offers its products online (Matt 2009, 1).

Brian Spaly and Andy Dunn are the two names behind this label of ...