Macy Department Stores

Executive Summary

The report was based on the company known as Macy Department Stores. There were three sections that required the description of several factors that takes place in a Company. The first section was based on the organizational profile that highlighted their background along with the profile and the major areas of focus were discussed as well. The second section highlighted SWOT analysis, Strategy Analysis, Policy Analysis and Financial Analysis. This was the important section of the report. The last section dealt with the Recommendations that looked at the future aspect of this business. Therefore, all the factors were crucial for the comprehensive analysis of Macy Department Stores.

Table of Contents

Section 1: Organizational Profile1

Background Information1

Major areas of Focus1

Section 2: Organizational Assessment3

SWOT Analysis3

Strategy Analysis4

Policy Analysis12

Financial Analysis17

Section Three: Recommendations19

Proposed Future Strategies19

Required Changes20

Conclusions and Summary21

References23

Macy Department's Stores

Section 1: Organizational Profile

Background Information

The American company Macys, founded in 1858, is the largest network of retail trade in the U.S. includes about 800 shopping centers which are located in 45 states from coast to coast. Prior to June 1, 2000, the company Macys was more commonly known as the Federal Trade Network USA. Since 1997 the company began to customer service and the Internet. Their online platform provides people with a huge selection of products with high quality and competitive prices. Obviously, online-shop Macys.com is markedly different from the others. The company provides quality service that goes beyond the usual shops. That's customer care is a key component of such success and popularity. One thing which is important that people should not be forgotten and with non-standard sizes, as represented by the model is very large and very small. Also shop Macys.com offers assistive technology that is essential, which is intended to help people with disabilities and to make it easy and convenient for them to use the site.

Major areas of Focus

Macys.com is not just an online store, but a real shopping mall at home, where people can buy almost everything. It is truly a huge range and variety of brands offering this site. The Company surprises and delights customers with unique and interesting products including the exclusive brands that people are not going to find elsewhere. For example, "Material Girl”, a line of children's clothes designed by Madonna and her daughter Lourdes. It is a line of dinnerware "Vida for Espana" made by Eva Mendes. There are other famous brands as well which includes celebrities such as Kinder Aggugini, Matthew Williamson, Karl Lagerfeld, and Martha Stewart. The company needs to create a strong base of suppliers that withdrew Macys.com online store to a leading position. The company is constantly looking for new suppliers of goods and services to offer its customers new and fresh ideas, different innovations in fashion and technology (Chin, 1998, 617).

Since the company values ??its reputation, which created over 152 years, the suppliers are selected according to high standards of quality and service, conscientious and reliable, which can provide high quality, high performance and affordable ...