MACRO ENVIRONMENT FOR SAINSBURY SUPERMARKET

Macro Environment For Sainsbury Supermarket

Macro Environment For Sainsbury Supermarket

Macro-Environment Forces

Universe is full of sociological elements that affect a company's ability to serve its customers or sell its goods and services. There are six major macro environment forces: cultural, demographic, economic, natural, political, and technological. The cultural environment includes institutions and other forces that affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.

Variables Of Macro Environment

The macro-environment variables, described as "uncontrollable variables," constantly influence the lives of organizations that may need to adapt to radical change without being able to act on their causes.

A distinction is usually five main variables in the macro environment: the demographic environment, cultural environment, economic environment, and the political and regulatory and technological environment.

The Market And Macro-Environmental Variables At Sainsbury Supermarket

The Demographic Environment

The demographic environment has a significant impact on the market, because a change in the population may increase or decrease in demand. The population distribution over a territory, the variation in the importance of the age groups, the ethnic composition of different communities, and so on, are all dimensions that affect the marketing strategy of a company. For example, adolescents from 15 to 17 years are the largest consumers of popular music. Indeed, 50% of them say listen "very often" the music compared to 25% among those over 25 years, a change in the number of youth aged 15 to 17 years will have some impact on the music sector. This is true for products aimed at young people, because they depend on the number of children in each age category. In the '80s, Quebec, the entertainment for children who applied to schools suffered from the decline in the number of elementary students. (Cadotte & Bruce, 2003)

The Cultural Environment

The values of ...